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The Complete Guide to Mastering Influencer Marketing for Ecommerce Brands
Step 1 - Outreach (Getting influencers to come to you)
Using Influencer Marketing Platforms to Get Influencers to Bid on your Brand
Step 2a - Know your Customer To Choose The Best Influencers
Intro - Selecting The Best Influencers - Making Data Driven Decisions
Choose Who Your Customers Are
Using Pinterest To Refine Your ICP
Use Amazon To Cross-Reference Your ICP
Choose Where Your Customers Are
Step 2b - Choosing The Best Influencers For Your Campaign
The Difference Between Custom And Generic Responses
Determine How Much the Influencer is Worth, So You're Not Making Random Guesses
Determine How Healthy Influencer's Audiences Are, So You Don't Overpay Or Work With The Wrong Influencers
Compare Your ICP To Youtube Audience
Checklist When You Receive Influencer Applications To Help You Sort, Refine And Decide
Step 3 - Negotiating Prices and Getting Your Campaign Tracking Setup
Negotiating Prices, Receivables, Scripts and Other Issues
Step 4 - Approving Submitted Influencer Videos
Approving An Influencer's Video - Criteria
Step 5 - Analysis of Campaign Post Launch
Analytics spreadsheet
Step 6 - Extending The Impact
Extending The Impact of Your Influencer Videos
Determine How Much the Influencer is Worth, So You're Not Making Random Guesses
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